About

ABOUT US

Who we are

The Lucky Charm (TLC) is a newsagency franchise that specialises in stationery, printer consumables, greeting cards, gifts, magazines and lottery products.

The Lucky Charm has grown from a small one-off family business to a successful franchise with 45 stores across the nation.

The Lucky Charm is built on delivering high quality, value for money products at the upmost level of service to our customers. In an ever-changing retail environment, we continue to give our customers more reasons to shop with us.

CORE VALUES

We place the customer at the heart of all we do

Structure

We have everything your family needs for school, such as coloured pencils, notebooks and journals, pencil cases, and even jumbo pencils for younger students.

Our very own school stationery range, Charmies, comes in a variety of attractive colours and designs which your kids will love. Even better, they’re built to last, so you won’t need to worry about replacing broken or torn pencil cases every year.

Innovation

Be rewarded for supporting us with TLC Rewards. Sign up for free and earn in-store Charms (points) every time you shop.

You can then redeem your Charms to access cash discounts. You’ll also receive exclusive offers and promotions, chances to win prizes, giveaways and lots more.

Strength

If you’re looking for gifts, check out our selection of greeting cards, fun items and other quirky accessories. Just shop on our online store for a quick, hassle-free experience and get free shipping on orders over $50.

Family

We’re always looking for like-minded people to join The Lucky Charm family. If you’ve always wanted to be your own boss and have what it takes, check out our franchise opportunities here or get in touch with us.

Support

Excellence

START FRANCHISE

KEY MILESTONES

Established in 2001, The Lucky Charm has grown from a small one-off business to a successful franchise.

2001

Mike and Helen opened first TLC Store in Mirrabooka.

2004

First store in QLD established (Victoria Point)

2011

TLC Rewards established.

2012

TLC B2B Website established.

2014

TLC Online launched.

2015

TLC Back to School launched.

2016

TLC Rewards Relaunched.

2017