WELCOME TO

The Lucky Charm

Stationery

Discover quality stationery and school supplies for every age, including pens, pencils, notebooks, journals, pencil cases and classroom essentials. Whether you're preparing for back to school or stocking your home office, The Lucky Charm has everything you need in one convenient place.

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TLC Rewards

Join TLC Rewards for free and unlock exclusive benefits every time you shop. Earn points with every purchase, redeem discounts, access member-only offers and promotions, enter competitions, and enjoy more value with every visit to The Lucky Charm.

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Gift ideas

Find thoughtful gift ideas, greeting cards and unique presents for birthdays, celebrations and every special occasion. Shop our carefully curated collection online with fast Australia-wide delivery and enjoy free shipping on eligible orders over $75.

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Franchise

Own a trusted newsagency and gift store franchise with The Lucky Charm. Join an established Australian brand offering greeting cards, gifts, stationery and lottery products, backed by expert support, proven systems and ongoing marketing to help your business succeed.

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ABOUT US

Who we are

The Lucky Charm (TLC) is a newsagency franchise that specialises in stationery, printer consumables, greeting cards, gifts, magazines and lottery products.

The Lucky Charm is built on delivering high quality, value for money products at the utmost level of service to our customers. In an ever-changing retail environment, we continue to give our customers more reasons to shop with us.

The Lucky Charm has grown from a small one-off family business to a successful franchise with over 50 newsagents across the nation. We have stores in Western Australia, Queensland, New South Wales, Victoria and the Northern Territory. Find your nearest TLC newsagent today!